Formulating the perfect sales page or website copy that motivates and inspires people to become your client can be a struggle. Especially if you’re not exactly sure how to word clear copy that converts or if you’ve tried various iterations and haven’t enjoyed much success.

No matter what kind of coaching we do, we’re going to encounter clients who’ve experienced some form of trauma. There are simply varying degrees and types. As we do, we may find we need a deeper understanding and skill set around being a trauma informed coach. And we may even find we need to delve into trauma healing for ourselves.

You’re in the business of helping people and changing lives. But you can’t help anyone if they don’t know what you can do for them, so you need clarity in what you’ll deliver. But before you can have clarity in what you’ll deliver and the results clients can expect, you need to have a well-organized program. After all, if your program isn’t organized in a way that is effective, none of it is any good.

As entrepreneurs, it can be quite difficult for us to take the right kind of rest. Countless things vie for our time and attention. And even when we do manage some downtime, we can be plagued by feelings of guilt,  restlessness or even fear. But what if taking the right kind of rest could actually increase your productivity, creativity and ability to problem solve?

As coaches, we need to be okay with leaning into both what we know and what we’re not yet comfortable with. In fact, at first our coaching journeys often start out somewhat self-serving. We learn because we’re passionate about a particular aspect of life, typically one we’ve personally experienced. And when we’re able to couple that with an existing area of our genius, magical things happen.

As coaches, there are always additional challenges when it comes to physical pain and trauma responses. We want to help our clients feel relief and breakthrough in everything they are working through, yet many of us aren’t trained in this area and each of us face our own difficulties.