As coaches, we need to be okay with leaning into both what we know and what we’re not yet comfortable with. In fact, at first our coaching journeys often start out somewhat self-serving. We learn because we’re passionate about a particular aspect of life, typically one we’ve personally experienced. And when we’re able to couple that with an existing area of our genius, magical things happen.
To discuss this and more, I interviewed Dan Purcell. Along with his wife, Emily, Dan is the founder of Get Your Marriage On!, a marriage intimacy improvement coaching company and Virgo Development, a software development company. While we talked, Dan discussed pushing through discomfort, leveraging your genius, and no longer trading hours for dollars. He also shared his experience with finding a coaching model, creating a membership program, building customized client software, and more. I found this all very exciting because making things simpler for your clients (and yourself) is powerful.
“Success is always on the other side of your discomfort… There is always going to be a big unknown… embrace it.” – Dan Purcell
I highly recommend you listen to every episode of my Foundations for Your Coaching Business series: mollyclaire.com/the-masterful-coach.
Dan and his wife Emily are the founders of Get Your Marriage On! They are on a mission to strengthen marriages by making love-making incredibly fun and deeply connecting. They are the creators of the popular Intimately Us app that has been downloaded over 350,000 times. They host workshops, romantic retreat getaways for couples, host the Get Your Marriage On! Podcast, and coach couples on how to have a great sex life and deeper intimacy through their program, Next Level.
Dan and Emily have been married for over 19 years and have 6 kids. Dan loves cracking dad jokes, running marathons, planning the next creative date night with his sweetheart, and enjoys the magnificent outdoors around their St. George home.
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Molly Claire: Hey coach, I’ve got a great interview for you today with Dan Purcell. What I love about this interview for you as a listener is that you’re going to hear how, where Dan started out in his business is not exactly where he’s ended up. And how different pieces of his professional life and his personal life and his own unique skillset have come together in a really unique and interesting way.
And I think it’s important that we always remember that. Where we start out is not necessarily where we will end up. And we truly never know how all the pieces of our life, and our skills, and our gifts will come together in a beautiful way. So I hope you are listening for that as you listen to this really great conversation I had with Dan.
Couple quick things before we start the interview. Number one, if you’re not on my email list, please join because I am going to be sending out to you an invite this Friday to sign up for a free masterclass. I am talking about no longer gaslighting our clients or ourselves with coaching. Yes, it happens even though we don’t realize that we’re doing it.
And I’m also talking about the importance of understanding nervous system activation. So the topic of this masterclass is a, it’s a coaching mastery class. Master Your Coaching focused on misuses of cognitive coaching work. It’s a big deal – perhaps one of the most important things that you will attend – to create the best and safest experience for your clients and for yourself as well, so don’t miss it.
The other thing I want to mention is that I am currently doing interviews for my small and intimate advanced certification. Advanced certification in motherhood and family life coaching will be enrolling for fall. I know that some of you were interested when it came out this last round, but not quite. So there will be enrollment. We are starting in September.
This is the most high touch, most personal way that I work with you. And the work we do in this program in terms of deepening your understanding of coaching and the quality of experience and results for your clients, it is, I’m telling you, it is unmatched. So, you can apply on my website, check on advanced certification, and you can apply there. And I’m doing personal interviews as, again, it is a very personal, intimate, and high touch experience with you.
All right, coach, let’s dive right in. Here we go with Dan Purcell.
All right, coaches. So I have Dan Purcell here and I’m excited to share his wisdom with you and his story because he is a little different than many of you. I know many of you came to coaching with a love of coaching first and are learning the marketing and all the things business wise. And Dan is a little different. He was really coming from the business side of things and learning to coach.
So I’ve worked with Dan in a couple different capacities. I’m so excited for him to share with all of you a little bit about his story and something really unique that he’s created.
So let’s dive in. Welcome, Dan.
Dan Purcell: Thank you. I’m honored to be here, Molly.
Molly Claire: This is so exciting. So Dan, you have your software business, software development business,
Dan Purcell: Yes.
Molly Claire: And then you also have Get your Marriage On.
Dan Purcell: Right.
Molly Claire: Coaching business. Yeah. But first, tell us about Get Your Marriage On, your coaching business.
Dan Purcell: So Get Your Marriage On, we help couples get their marriage on, essentially. My target audience are Christian couples, who are in otherwise good marriages, but wish things were better in the intimacy department. So I help a lot of couples, you know, come together sexually, help them individually too, to help them kind of learn to like sex, learn to connect better with their spouse.
That’s kind of my niche that I found. But if you would’ve told me I would be doing this work today, even five years ago, I would’ve not believed you like
Molly Claire: No way. Yeah, no way. Yeah,
Dan Purcell: and how I came about. That’s kind of an interesting story too,
Molly Claire: yeah. Well, and I know it relates to actually your software company, right? So yeah, let’s go there. Tell us a little bit about how you came to doing this coaching business.
Dan Purcell: Even as a teenager, I knew I wanted to be in computers for work. I had a neighbor, his dad was a computer programmer, and we were friends. He’d come over and bring over really thick computer programming tutorial books. And I’d chew through them. I was such a nerd, but I also had this like entrepreneurial spirit too.
And in high school I built software for our high school cheerleaders so that they can fundraise. And it was successful. They made a lot of money. And I turned around and offered that same service to other high schools in my region.
Molly Claire: Amazing. Oh my gosh, I did not know that. This is so great.
Dan Purcell: And then right outta college, I got a degree in computer science and I started a web design company on the side. I worked full-time for another company doing computer security software development. And I just absolutely loved working with people. I like working with people. I loved that.
The brainstorming part of it’s- I find software so creative because you have a blank canvas and we can do whatever is in your mind. So, and that got into app development when apps came out. And so I’ve been running a software development company for 18 years. Around the 13 year mark my own marriage went through a big shift and I think it was like right time, right place kind of a thing. Because our kids were starting to get old enough that my wife and I could get away for a regular date.
We were finally at a point financially where we could take a little vacation if we wanted to. We weren’t just so obsessed with stresses over survival mode. We could actually start enjoying things a little more, which made us really reflect on our own relationship. Some friends- I had a conversation with friend one day and he really opened up to me about his sex life, and I don’t have conversations like this with anyone usually.
Molly Claire: Well, you didn’t used to. No.
Dan Purcell: No, I didn’t used to, no.
And I was blushing the whole time. I guess you call it morbid curiosity cuz like, “Ew, gross. Wait, tell me more.” But the whole point, what he was telling me is, he’s telling me his journey with his wife and how once they really focused on their sexual relationship, their marriage really took off to the next level.
And I could tell he had something that I didn’t have. He’s talking about this, like, this bond with his spouse, that’s better and they can communicate better. They parent better, like all these other benefits they’ve had cause they’ve really started really connecting better, sexually. But I always thought sex was taboo. I don’t even Google my sex questions. Like you’re not even supposed to talk about these things.
So here I have a friend that’s on the other side of that saying, “No, it’s all good. Like this is what you do.” So it really turned like- at that time, it was a big moral dilemma. A lot of cognitive dissonance for me. Like I had to figure this out for me. And luckily my wife was right there with me in this journey. And what came outta that for us was just this burning desire to help other couples kind of navigate this journey that we’ve gone through.
Cuz we looked at the fruits. The fruits for us was closeness, better connection. The sky was bluer or the grass was greener. Like, there’s all these benefits that we’ve experienced in our lives.
But I’m not a public speaker. I’m not an author. I’m not any of these things. But I can write software. So it was a little self-serving of me actually. But I thought of this idea we should make a bedroom game app. It’s software. You can like customize it. There’s all these
Molly Claire: Right. It’s like combining your new blossoming comfort zone with your very, very comfortable comfort zone.
Dan Purcell: Right. It’s a great overlap. It’s a great, yeah, it’s good skills coming together.
And so I made this app and what made it different from other apps too, and, and I did my marketing research, it’s not crass and raunchy. Whereas most of the other apps kind of in this genre tend to kind of lean that way.
And I figured there’s gonna be people out there kind of like me that I’d never want be caught having this kind of an app or that kind of app on my phone. But I’m okay with this app. But I don’t want to be lame either. So, there’s a lot of research. I started networking and meeting with marriage and family therapists and sex therapists.
I don’t know why, but in my neighborhood where I live, there’s five therapists that I know in my area.
Molly Claire: Oh, my gosh. How convenient.
Dan Purcell: I know. I dunno. It’s like this is meant to be, I guess.
Anyway, so I’d tell them my idea and they’d give me a lot of- they’re so enthusiastic about what I wanna build and give me like, tons of ideas. And of course I had to beta test everything, practice it myself, right.
Molly Claire: Yeah, that’s right. Well, it’s so funny cause it’s like, as you were talking about blushing, when your friend was talking to you about this, those of you listening, you should for sure go follow him on Instagram to Get Your Marriage On. And this is a very different Dan, because everything is just out there and there is no shame and it’s all just clear and honest and plain, and I love it.
So, obviously it’s been a big journey for you. It has a great shift. Yeah. Okay. Keep going.
Dan Purcell: All right, so I made the app live and to my surprise, it took off. I didn’t expect people to actually download it and recommend it to their friends. So, in a short amount of time, we got a lot of downloads. And a lot of people sharing it. And I was also marketing it too by influencer marketing, cuz it was my main strategy.
A year later we had this harebrained idea to put on a marriage conference. And I’m kind of introverted, my wife is very introverted. And so for two introverts to put on a conference is like way out of our comfort zone. And I guess when you don’t know what you’re doing, you kind of have beginners luck, right? Because no one’s told you all the problems you’re gonna have, so you think you’re gonna be fine.
Molly Claire: You’re not worried about all the things you’re supposed to be doing cuz you don’t know.
Dan Purcell: Because you don’t know, exactly. And we had 550 people attend our first conference. And it was like, holy cow. And that’s the day, as people are walking out, holding hands, like the romantic music is playing and couples are just having this experience, walking out with big smiles on their faces. That’s the day I got the shot in the arm. This is it. This is my calling in life. This is what I wanna do.
Molly Claire: This is amazing. Okay, so I wanna highlight a few things for those of you listening. Because I know that as you build your business as a coach, we can just get stuck so many places. Right? And what I love about Dan’s story, and what I hope that some of you are noticing, is that Dan, you loved computer science, right? You loved that space. You leaned into it. And you really used that part of your gift to expand your abilities, right?
You weren’t trying to be something you weren’t. And then you had this experience that was really personally meaningful for you. And I wanna highlight that not only was Dan like, “I wanna help other people to do this”, but he said, you know, kind of ingest a little bit self-serving, but I think that’s always the case.
I think when we do these meaningful businesses, there’s a part of it that serves us and that’s okay. It serves us. It serves other people. And so I love that Dan’s story kind of highlights this idea of leaning into what his genius is. Not knowing you would end up here with that, leaning into your genius, opening up to inspiration, expanding your comfort zone for something better in life, and so fascinating how all of that comes together in a way that you could have never imagined, right?
Dan Purcell: Right.
Molly Claire: So it’s this combination of leaning into what you love, and your genius, and expanding yourself. And then also, really pushing your comfort zone in some important ways to get that message out there. So there’s just like so many things I wanted to highlight about this story. So fast forward, you have that incredible turnout, and then what did you do from there?
Dan Purcell: I just continued. We did another conference next year and then Covid hit. And because of Covid hit, I didn’t do my conference. And to kind of scratch that itch, I’m like, “Okay, I’ve been resisting doing a podcast for so long.” Cause I’m not a great public speaker. And even when I did my conference, I’m not on stage. I’m just the guy in the background just orchestrating everything. That’s where I’m more comfortable.
But really the next step forward to like, promote message would mean, you know, podcasting. I was so scared to do it. But I learned that I don’t have to be the expert. If it’s an interview style, all I need to do is ask good questions. I don’t need to talk. So once I got that thought in my head. I’m like, “Ah, I can do this then.”
Molly Claire: Yeah, I wanna highlight this too, honestly, because sometimes we think that we always have to push ourselves in every area. Not really. Right? If you can find something that’s easier for you, that meets the goal, why not? Okay, so you start your podcast.
Dan Purcell: Yes, but there’s a lot of resistance to starting a podcast. I’ve had this, like, I was resisting it for two years. And there’s also like, “Ugh, once I start, I can’t stop”. That’s the thought, right? Now, it’s like this thing. I gotta be weekly. I gotta be like consistent and so like, it’s a big commitment. I don’t wanna do that.
And then the equipment and the editing and the technical things. Like, oh, all the time. Will people even listen to this? There’s all those doubts that came to mind. I finally just put ’em aside, like, “Look, I’m just gonna try it”.
And as I’d find guests to come on my podcast, I noticed a lot of them were life coaches. And my experience with life coaching prior to this was I’d go to like a business networking meeting. So we’re all sitting around a round table. Pass out business cards. And there’s always a coach and I’m always like, I always kind of looked down my nose at coaches cuz everyone just calls themself a coach and then they’re out there trying to get people’s money.
Molly Claire: I wish you could have seen Dan’s face when he said we pass out business cards and there’s always a coach. It was this face like, “Oh, the coach.”
Dan Purcell: Like there’s a 25 year old kid that’s like, “Yeah, I’m a business coach. I help six figure businesses go to seven figures”.
And I look at him like, “I don’t think you-”
Molly Claire: I don’t think so.
Dan Purcell: Think you’ve ever done that yourself. Because he has a coach that’s telling him what to say and I- just never sound, didn’t seem genuine to me.
So I don’t know. I’ve always had that perception of coaches. So I’m bringing on my guests who happen to also coach. And I’m realizing that that’s not- like, yes, there are coaches out there like that. But I guess you could pick any field of work and you’re gonna have a whole gradation of people.
You’re gonna have great coaches who are doing amazing work and changing lives. And you’re gonna have like, like, not. Same with attorneys, same with anything.
Molly Claire: Exactly right. And you know, I always say, the bar for entry in the coaching field is very low. The bar for success is extremely high. Because in a place where anyone can say they’re a coach and anyone can have any level of skill, or not, in order to really succeed, I think you have to be genuine. There has to be that authenticity.
I think that you have to really work to master your ability to actually help people master your skills, and really have it be a focus that’s meaningful for you. But I think that the bar for success is high. And that doesn’t mean that you have to be some hyper achiever, but I just think you have to care and be committed.
That’s what it’s is. And make it happen. Yes.
Dan Purcell: I think you’re right. But you also need coaching skill.
One particular day I had an interview with a woman on my podcast. And after we’re done, we’re just chit-chatting a little bit. And I tell her, “I’m going to start coaching people like next month.” Cuz I had sent out an email to my mailing list. “If you’re interested. Let me know and I’ll do this group coaching kind of a thing.”
And I had like came up with a little curriculum of what I’m gonna teach. I had all this things and she looks at me like, “Oh really? Are you certified?”
I’m like, “No. No, I’m not certified. You don’t need a certification. Everyone that I know, that’s a coach, just…” Like what you said. The barrier to entry is very low. They just say they’re a coach. Like that’s what you did, didn’t you? She’s like, “No. I went to the school.”
I, you know, she went to the life coach school. And this is why, she’s like, “I caution you, before you jump in what you’re doing. You’re not thinking this through.” And then she told me all of these things that I’ve never heard of before, like holding space.
Molly Claire: Oh, I love it. She’s like, “Listen up, Dan.”
Dan Purcell: All of a sudden like she popped my balloon. Like I just really deflated. I’m not enthusiastic anymore cause I realized, well, wait, there’s actually like- because I had a lot of domain knowledge, I’ve learned a lot about sexual intimacy and the mechanics, the relationship dynamics, because I, I’m a nerd. I can read a lot of books. I’m a really good student. I can do a lot of the book knowledge.
But she’s helping me realize that just knowing a lot of about a subject does not automatically mean you’re gonna be a good coach about it. Because a good coach has the ability to help their clients see things in themselves. So I was thinking coaching equals just teaching and there is a component of teaching and coaching. It’s far more than that. So she really opened my eyes and then I started to really invest in like, okay. I wanna learn how to be a coach in a proper way.
Molly Claire: And that was where we first met is
Dan Purcell: Yes.
It was about a year after that moment is when we started meeting. Cause I joined your coaching collective. Yeah. Which was an amazing program.
Molly Claire: Yeah. With Amy and I and our Master Your Coaching calls. I know. And I remember you coming, you’re like, “I just wanna be a better coach. That’s why I’m here, the business part.” Okay, but, that’s the thing.
Dan Purcell: Cause what made me unique or different is I kind of had a following because of the app. Cuz of the app, I had a mailing list and I had a social media following. And the podcast was there for me to kind of reinforce the brand, help people kind of get more, build more trust. And it was very an education. I really like- let’s increase our education in this domain.
And I’m targeting people like me who didn’t have a great education. They didn’t have maybe good modeling of what things could be. So that’s kind of like the whole theme of Get Your Marriage On.
One more piece of information that’s important is, in 2015, I sold one of my businesses. I sold, it was a web design company. And at the time I had 32 employees. We were doing millions in revenue. We had clients all over the world. The most I could get outta my company was like a one-to-one scale, one-to-one ratio. Like when you do a valuation for that type of a company, it’s akin to maybe a CPA firm or just any other service company.
There’s not a multiple. And it was really discouraging cause like I worked so hard to build this company. But when you’re basically trading your hours for dollars, there’s no equity.
Molly Claire: Right, right. You can work so hard to build something really incredible. But unless you’re there to keep it going, there’s no like value per se, right?
Dan Purcell: Yes, exactly.
Molly Claire: You created value, but in and of itself, it’s not really much without you.
Dan Purcell: Because there’s no scale. And then, what made that business model frustrating for me was if we’re on track to do $2 million at 32 employees, if I wanna get to $4 million, to double my business, I would need 64 employees. That didn’t sound like fun. Double that way, right? And every time we would earn more money, our expenses went up at the same rate. It’s kind of like, our profit margins stayed the same whether we were small or large cause of the business model.
And so I love coaching, but I don’t like the business model of coaching in that it’s, again, I’m back to trading my hours for dollars again. Or so I thought. So I’m looking at what business models would work, and I just really like the idea of memberships. Because with the membership, there’s more scale and grow your membership and, and it doesn’t necessarily mean you’re trading your hours for dollars all the time. There’s more opportunities for scale and you’re kind of building more equity into the business with that model. But it’s a harder model to pull off because you need volume.
Molly Claire: Yeah, and I wanna pause right here because, coaches listening, I’m a big proponent of finding a business and a business model that fits your gifts, your goals, all of that. And I do want Dan to share about his membership here and actually, a platform he’s created for it because it’s pretty incredible.
And I also want to just say that a membership is amazing and it’s not for everyone. So as you’re listening to this, take it with a grain of salt and just be thoughtful about the business model you do, right?
Dan Purcell: Yeah, it’s not for everyone, but it kind of fits my style.
Molly Claire: I think it does fit your style. It fits your background. It fits everything about you. And I know, and I’ll mention also those of you listening that are in my membership in my community, Dan’s gonna be speaking about membership, so that’s gonna be exciting.
Dan Purcell: Fast forward to that.
Molly Claire: Tell us a little bit about moving into the membership, and also, specifically, how you started creating this unique software, this platform to make your membership more effective and easier for you.
Dan Purcell: I joined Be Bold by Jody Moore early on in my coaching learning. Because I wanted to listen and watch how other coaches coached. So I can up my coaching skill. And sometimes I would even shadow coach where the client would tell their story and I’d pause, and I’d say out loud what I think I should say, if they were my client. And then I’d hit play and then listen to how they would address it.
Molly Claire: And see the difference.
Dan Purcell: In the membership program, I loved the way it was structured from a technical perspective. I mean, from a features perspective. You have the group calls. You have a calendar. You have private podcast feed. You have all these things.
So when I’m getting ready to build my own membership, I’m looking at how it’s kind of put together, and I realize there’s a lot of duct tape and bailing wire. There’s like 12 different software systems that most people have to cludge together and to make it work. And I’m a software guy,
Molly Claire: You’re like, enter my genius. Wait a minute.
Dan Purcell: Like, wait, I can see why the technical side of things is what keeps coaches back from really their business to the next level. Cause it’s so daunting. No wonder why
Molly Claire: Yeah. It’s so daunting. Because there are so many different aspects of it. And even for you, as a tech guy, as a computer guy, saw this, you know, duct taping and the complication and you’re like, “This should be simpler.”
And so if you don’t know that, if you’re someone like me. And it’s like you don’t even know that it could be simpler and you have all the things to learn, it can be really overwhelming.
A lot of coaches.
Dan Purcell: Yeah, so, uh, we built our own. And essentially what I wanted to do is replace all these 12 different things. And by 12 things, I mean, like, it’s the Kajabi, it’s the WordPress, and with the whole soup of plugins. It’s the Hello Audio for the private podcast. It’s this piece. It’s the Slack. It’s the private Facebook group. It’s like all of these things. As a member, you’re like, “Oh, I have to remember to go here for that thing. I have to go to this site for that thing. I have to remember…” It needs to be all in one.
Molly Claire: So I wanna pause, so those of you listening, really, this is pertinent to you if you either, right now have any kind of group membership program or, if you would like to move to that. Because what Dan’s talking about is when you have a group and you’re maintaining them for a longer period of time and you have potentially a lot of resources for them, calls where they’re gonna have replays, the private podcast you mentioned, a way to communicate.
And so this is kind of, if you think about a membership that you’re potentially a part of that has all of these things built in, that’s what Dan’s speaking to. That’s what he has in his Get Your Marriage On membership program. He uses this platform, this software that he’s created, that puts an all-in-one experience for you on the backend, where it’s all in one and gives your clients everything they need.
Dan Purcell: And I’ve built the software platform in mind to offer to other life coaches. And if I can do it at a reasonable price, pretty much the equivalent of replacing all those other systems, it’s the same cost as you’d otherwise pay. And now you have your own thing.
Oh, and the icing on a cake is we build you your own mobile app that shows up in the app store under your name. It would be like the Molly Claire app or whatever. The Masterful Coach app, whatever you want it to be in the app store.
And as of this recording, we have two other coaching programs using our software. And we have many others going to be bringing it on.
Molly Claire: Lining up. Yeah. And I think what I love about it is that – and this is another kind of concept or principle that I want my listeners to think about – because sometimes we think we have to know everything before we take a step. We have to figure everything out before we do it. But Dan, as you were building this software, you were really diving into your membership, right? Functioning as a membership with your clients, and really paying attention to what unique needs existed. And then you start building it out. So it really is customized to what you know a coaching business needs to provide their clients.
Dan Purcell: Yes. I eat my own dog food, as they say. Yep.Yeah.
Molly Claire: Yeah. So I love it. So here you are. You have Get Your Marriage On, is that what the membership is called? That’s your podcast.
Dan Purcell: That’s my podcast brand and everything. I called my membership program Next Level.
Molly Claire: Next level. Okay, so Next Level. And that is your program for couples? Not just men, not just women, but couples.
Dan Purcell: Right.
Molly Claire: And I understand, there’s also some calls just for the men and just for the women, so they have that opportunity as well. Yes. So Next Level, and you have this membership helping couples with their intimacy and everything that they’re accessing is in your software.
Which is so cool, and
Dan Purcell: Easy, easy. They don’t have to like.. It makes it easy.
Molly Claire: So tell me, well, I would just love to hear from you, because those of you listening, whether this is perfect for what you need and you’re going to do this, or this is absolutely not what your focus is, I think it’s always a good idea for us to simplify and streamline to the extent that we can on the backend of our business.
I know this has been a big challenge for me and I’ve been doing a lot of it, and I’m continuing to do it, so I would love to hear from you. What do you see for you personally, Dan, the value in having things on the back end of your business more streamlined and simplified?
Dan Purcell: When I run my program, I just want to coach. I don’t wanna think about all of the things that can go wrong, and every time you have a human touching something, there’s room for error. So when things can be automated and set up, just from a technical perspective, you’re gonna reduce error, then there’s less worry. So you can just focus on coaching. Let me give you two specific examples.
Molly Claire: Yeah, let’s do it.
Dan Purcell: One is I use Zoom, and the recordings. And getting the replay out to people is always a pain. And it’s not just a pain for me, but it’s a pain for a lot of people. But I’ve learned with our software system, I can show up for a coaching session, it’s already set up to record the cloud. I end my coaching recording, and that recording is automatically downloaded off the cloud. Put into the system. Uploaded. It’s the audio as well as the video.
The audio goes into the private podcast feed for all my members. The video is ready. And it’ll send out an email to everyone saying the replay is available. And it’s smart. Like, if it’s a men’s only class, or sorry, group coaching session then only the men get to see it. So it’s, it’s automatically done and all those things. So that’s one example.
Molly Claire: Which is pretty incredible because it means that you have to have less manpower, right? Less people helping you. And you have more freedom of your own time and worries.
Dan Purcell: Exactly. Yeah. I don’t have to worry about that. I don’t have a VA or whatever to like download the video, upload it again and whatever. And where I’d love to go next is to automatically transcribe the coaching session and use chat GPT to summarize it. So that’s our next step where we’re headed with things like that.
Yeah. So when it’s done, it’s just automated so someone can read a summary. “Okay. That’s a replay I wanna listen to cuz this applies to me.” So it’s pretty quick.
Another is calendaring. It’s a pain. Like, “Wait, when is my appointment? When is the next session? And then finding it, how do I join? Where’s the link?”
I just need that to be so brain dead simple that you don’t have to think about where it is, when’s next, whatever. And I don’t have just one zoom link for everything because I have a men’s, a woman’s, couples. It varies. I’m not the only coach in my program. I have another coach that I’ve hired that’s in my program. She coaches the women. She’s an amazing, she’s a better coach than I am, frankly. She’s very good.
So I’ve built the system to handle multiple coaches so I can scale that way. So if I’ve ever bring on a third or a fourth, but they each were going to use their own kind of Zoom links too, so, yeah.
As a user, as a member, all you need to do is just log in or open the app, and there’s a button right there. It’s right there. You don’t have to think. You just hit that. Cause it knows, oh, you’re in our women’s group and our women’s meeting is starting in five minutes. This is the button you hit. It just knows. It’s just smart.
Molly Claire: I love it. I love it. Okay. This has been amazing. I wanna sum up a few key points and then Dan, I would love to have you share anything else you wanna share and of course, tell everyone where they can find you, either for Get Your Marriage On and Next Level. Or your software for coaches.
So, coaches, as you’re listening, a few things I wanna highlight. Dan had no idea that he would end up in this place with this business, with this focus, at all. And what he did is he did what he enjoyed. He did what he was best at. He leaned into it. He was open in his life to progress and growth and change, and has continued to move forward. There’s been a lot of intention every step along the way. And also really allowing it to come together.
And I think it’s really cool to think back at the different pieces of your journey and how they fit together now. And we don’t ever know, you listening, you don’t ever know what pieces of what you have done will come together in a really incredible way. So that’s one thing I wanna highlight.
The other thing I wanna highlight is the importance of simplicity for you and your business. You know, as you’re hearing from Dan, the way that he has simplified his business personally allows him to focus on coaching, allows him to have less worries, less things to manage on the backend. And not only does that allow you to focus on your coaching, but it allows you to focus on your life, right? It allows space in your life. And all of us need to make sure we’re keeping that in mind for sure.
The last thing I wanna highlight as we sum up, and then I’m gonna throw it back over to Dan is, simplify for them. I don’t care if you are a one-to-one coach, if you’re a small group coach, if you’re a membership coach, if you’re something completely different than all of those, every step of the way for your clients should be easy. Take good care of them. Step into their shoes, and think about what experience you would want as a client and make that the case for them. All right, Dan, anything else you wanna share as we wrap up?
Dan Purcell: Yes. And success is always on the other side of your discomfort.
Molly Claire: Yes.
Dan Purcell: Yes. That’s what I’ve learned. I didn’t wanna start a podcast, but I had to overcome that. Cuz I’m not a public speaker, so I tell myself
Molly Claire: Right, right. It’s so funny, you’re like, “I’m not a public speaker and I don’t talk about sex without blushing.” And I’m like, “I’ve seen your Instagram, and you seem like you’re both a public speaker and very comfortable, so”
Dan Purcell: What people don’t know, that’s like, the fifth take. I had to like start over.
Molly Claire: Yeah. Yeah. Right.
Dan Purcell: What people don’t know is like how hard it is for me to do it. But you can push yourself through discomfort for growth. And there’s always gonna be a big unknown. Like when we were gonna do our marriage conference, like, what if nobody shows up? That’d be the worst thing ever. There’s always gonna be doubt. So doubt has been my friend. It’s in the passenger seat of the car with me everywhere I go. That’s just part of entrepreneurship. It’s never gonna go away. So you just gotta get used to having doubt.
Embrace it and decide what to do. So that’s my advice for anyone. You gotta kind of stick with that, just recognize that.
Molly Claire: And maybe we’ll have you on another episode where you can tell everyone how to fill a room with over 500 people when you have no idea what you’re doing. That would be a good episode. Right? How do you do that?
Dan Purcell: That sounds good.
Molly Claire: Okay, so where can people find you?
Dan Purcell: The best way to find anything about this item is my software development company is called Virgo Dev. Virgo, like the star Constellation. Okay. DEV is short for development like software development. Virgodev.com. Okay.
Molly Claire: I’m a Virgo, so I’m on board with this. All right, Virgo.
Dan Purcell: And then getyourmarriageon.com is where you find me in the marriage space and I’m on Instagram at Get Your Marriage On.
Molly Claire: Amazing. Dan, thank you so much. It’s been great to have you, and I’m so excited to invite you into my community as well. I’ll be excited to hear from you. Thank you very much.
Molly Claire is a 7-figure business builder with a blended family of 10. She is dedicated to helping women overcome their own limits, make the money they want, and have the time, freedom, and flexibility to be with the people in their lives that matter most. Especially the little ones.
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